Servis made the news with its exciting new JEET KA SAFAR float activation. The public thoroughly enjoyed this on-ground brand activation. Positive interest was shown due to the highlight being the free sampling and product giveaways, which was an effective way of motivating consumers to buy Servis Tyres’ products.
The creative twist to the activation was the float which ignited the interest of the customers with its amazing offers and gifts to both customers and trade dealers that were highly appreciated. This further elevated the level of brand loyalty as the company established itself as a superior quality manufacturer of motor cycle tyres and tubes, thus encouraging customer commitment. The brand’s reason to believe was made more acceptable and real by giving the customers a chance to get first-hand experience of the superior quality of Servis through providing free samples of products including Winner, Vigo and Gripper tyres along with Servis Gold tubes.