The Servis tale goes back to 1941 when a group of young energetic college friends, Ch. Nazar Muhammad (Late), Ch. Muhammad Hussain (Late) and Ch. Muhammad Saeed (Late) from Punjab, Pakistan, joined hands together to translate their idea into reality. Today, the idea is known as Servis Industries Limited.

1941: They started their business of manufacturing handbags and sports goods, at a small scale in Lahore. Initially the target market was limited to Lahore and surrounding areas, but as the demand increased, the supplies spread throughout India.

1954: A shoe manufacturing plant was established at the industrial area in Gulberg, Lahore with a plan to manufacture various kinds of shoes. But considering the environmental hazards for growing urbanization, the plant was later shifted to Gujrat.

1958: Service Sales Corporation (Pvt.) Ltd., (SSC) the group’s marketing company was established in 1958. Humility, fairness and respect were the core values among the founders. Over the years, these values led towards phenomenal success of the company.

1968: The production side of the company flourished into Service Industries Limited (SIL) having world-class shoes, tyres, and tubes manufacturing facilities in Gujrat and Muridke. SIL went public in 1968.

2005: SIL launched a domestic pharmacy chain called Servaid. Currently, with twenty four outlets across Punjab, Servaid is serving 10,000 customers per day.

2013: SSC is the largest retailer and distributor of footwear in Pakistan with 400 plus stores and 20,000 dealers both domestic and international. A humble venture of friends has grown into a group that makes a difference in millions of lives every day.