To become a global, world class and diversified company which leverages its brands and its people.
- To be a result oriented and profitable company by consistently improving market share, quality, diversity, availability, presentation, reliability and customer acceptance.
- To emerge as a growth oriented company that ensures optimum return and value addition to its shareholders.
- To ensure cost consciousness in decision making and operations without compromising the commitment to quality.
- To create an efficient resource management and conducive business environment. Evolving an effective leadership by creating a highly professional and motivated management team fully equipped to meet any challenge.
- To keep abreast with modern technology and designs to optimize production and enhance brand image to attain international recognition for the company’s products.
- To set up highly ethical business standards and be a good corporate citizen, contributing towards the development of the national economy and assisting charitable causes.
- To adopt appropriate safety rules and environment friendly policies.