The Effie Awards, launched in 1968 by the New York American Marketing Association as an awards program, is known by advertisers and agencies globally as the pre-eminent award in the industry. They recognize any and all forms of marketing that contribute to a brand’s success. For over 50 years, winning an Effie has become a global symbol of achievement.

Servis entered its campaign ‘TUM GIRNA AFFORD NAHI KARSAKTAY’ in the competition and went on to win a Gold.

The campaign was all about our customers for bike tyres. Many of them are the sole breadwinners for their families or are the youngsters who are the hope for the future.

With the crazy traffic conditions on our roads, unfortunately, their lives can be in danger. If they have a mishap on the road, a lot of lives can be devastated.

A good quality set of tyres that offer better road grip can keep the riders safe by preventing the bike from slipping and falling.

Servis Tyres’ award-winning campaign showed empathy for these riders that touched their sweet spot and led to creating an image of a brand that cares for its customers.