CEO Message
This website is part of the external manifestation of our commitment to transparency and open communications to all our stakeholders in all our activities. I hope our website creates an opportunity for people from around the world to learn more about this great company with a 50 year history.
Servis is a success story that would not be possible without the contribution of our customers and dedicated employees who have shared our incredible journey this far. We look forward to continuing to serve and engage with them as well as other stakeholders in the future.
Servis is a family of 9000 proud employees across Pakistan today – fulfilling Servis’s brand promise of top quality products for local as well as international customers.
Thank you for taking the time to visit the Servis Tyres website.
Mr. Arif Saeed-Chief Executive Officer, Service Industries Limited
Business Overview
For over half a century, Service Group has been the leading and largest manufacturers of tyres, tubes, and footwear in Pakistan. With an established nationwide network, it reaches out and touches millions of lives through its power brands.
Beginning its modest journey in 1941 with the manufacturing of handbags and sports goods, it established a shoe manufacturing plant in 1954. Today the production site of the company has flourished into Service Industries Limited (SIL), a public limited company, with annual sales revenue of approximately PKR 33 billion. The company carries a well-reputed and respected image as producers of world-class shoes, tyres, and tubes at their manufacturing facilities in Gujrat and Muridke.
In addition to being a leading company in Pakistan, SIL has the distinctive honour of being the largest exporter of tyres, tubes, and footwear products with an ever-expanding international footprint in Europe, the Middle East, South America, Africa, Asia, and the Far East.
Presently, the company employs more than 12,000 dedicated and skilled personnel who are constantly contributing to the recognition and growth of the company both domestically and internationally.
About Servis Tyres
Since 1970, SIL have been pioneers in Pakistan’s tyres and tube manufacturing industry, with annual sales revenue of approximately PKR 25 billion. Over these years, SIL has evolved into an umbrella brand known in Pakistan as the finest producer of footwear i.e. Servis Shoes and two/three-wheeler tyres/tubes i.e. Servis Tyres. Growing respect for SIL products has been established in several countries and is striving towards continuous growth.
A combination of its expert manufacturing and accumulated marketing experience of over 50 years in footwear, as well as 40 years in tyres/tubes, has led SIL to emerge as Pakistan’s leading industrial and business organization widely respected and recognized as pioneers in the development and growth of these industries.
With an unwavering commitment towards quality and its untiring R&D efforts, SIL employs a highly innovative approach combined with an insatiable quest for applying state-of-the-art technologies, while persistently searching for meeting the diverse needs and tastes of customers, thus giving it an unsurpassed edge over its competitors.
Today, SIL stands proud as the undisputed market leaders of bicycle and motorcycle tyres in Pakistan for both the OEM and replacement market.
Servis Tyres is the major supplier of tyres to Japanese motorcycle manufacturers like HONDA, YAMAHA, as well as, other local motorcycle assemblers in Pakistan.
We are also producing wheelbarrow and three-wheeler tyres and tubes for foreign and domestic markets.
Besides Japanese motorcycle brands, Servis Tyres is a major supplier of tyres and tubes to a multitude of motorcycle companies in Pakistan.
Additionally, we also produce three-wheeler tyres as well as tubes for the domestic and global market.
SIL is providing a safe and better experience for customers on and off the road, by supplying the finest quality tyres for:
1) Bicycles
2) Motorcycle/Scooters
3) Rickshaws/Tuk Tuks
4) ULTs
5) Tractors
Strategic Intent
- Evaluate the rationale of tyre usage in remote, rural, and urban areas.
- Develop management policies and operational procedures for distributors and stores.
- Formulate policies and procedures for sourcing of raw material with a responsible view towards the environment.
- Contribute towards discharging its corporate social responsibilities.
- Motivate associates and shareholders through increased business values.
- Continuously improve and innovate product range to surpass the limit of customers’ expectations.
Awards/Certifications
At SIL, we are proud to share our awards and achievements which include winning PSX Top 25 Companies Award consecutively for the years 2014-2015.
Our undaunted commitment towards quality combined with state-of-the-art production facilities has enabled SIL to achieve certifications from DOT-USA, SNI-Indonesia, BIS-India, In Metro Brazil, and the VCA United Kingdom.
We are also ISO 9001-2008 and ISO/IEC 17025 ACCREDITED. Our tireless efforts to provide the best quality in the market and developing the sector through innovation allows us to give the best customer experience.
Our Vision
To become a global, world class and diversified company which leverages its brands and its people.
Our Mission
- To be a result oriented and profitable company by consistently improving market share, quality, diversity, availability, presentation, reliability and customer acceptance.
- To emerge as a growth oriented company that ensures optimum return and value addition to its shareholders.
- To ensure cost consciousness in decision making and operations without compromising the commitment to quality.
- To create an efficient resource management and conducive business environment. Evolving an effective leadership by creating a highly professional and motivated management team fully equipped to meet any challenge.
- To keep abreast with modern technology and designs to optimize production and enhance brand image to attain international recognition for the company’s products.
- To set up highly ethical business standards and be a good corporate citizen, contributing towards the development of the national economy and assisting charitable causes.
- To adopt appropriate safety rules and environment friendly policies.
Our History
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1941
They started with manufacturing handbags and sports goods at a small scale in Lahore. Initially, the target market was limited to Lahore and surrounding areas but as the demand increased, the supply spread beyond borders throughout India.
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1954
A shoe manufacturing plant was set up in the industrial area of Gulberg, Lahore, with a plan to manufacture a variety of shoes. But due to the environmental concerns for the increasing urban population, the plant was later shifted to Gujrat.
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1958
Service Sales Corporation (Pvt.) Ltd. (SSC), the group’s marketing company was established. Humility, fairness and respect have been the core values among the founders that led the company towards phenomenal success over the years.
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1968
The production side of the company flourished into Service Industries Limited (SIL) having world-class shoes, tyres, and tubes manufacturing facilities in Gujrat and Muridke. SIL went public in 1968.
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2005
Service Industries Limited launched a domestic pharmacy chain called Servaid. Currently, with 24 outlets across Punjab, Servaid is serving 10,000 customers per day
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2013
SSC is the largest retailer and distributor of footwear in Pakistan with 400 plus stores and 20,000 dealers, both domestic and international – a humble venture of friends that grew into a group that makes a difference in millions of lives every day.
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2017
Servis Tyres is the market leader in bicycle, motorcycle and three-wheelers. Servis entered the tractor tyre market in 2017 by launching a dedicated line of Servis Tractor Tyres.
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2020
Service Industries took a huge leap and announced a joint venture agreement company “Service Long March Tyres (Pvt) Ltd” in collaboration with Chaoyang Long March Tire Company of China. They collectively plan to make a long-term equity investment of approximately $30.6 million within three years subject to regulatory approvals. Together, they plan to manufacture Pakistan’s first truck and bus radial tyres.
