CEO Message
This website is part of the external manifestation of our commitment to transparency and open communications to all our stakeholders in all our activities. I hope our website creates an opportunity for people from around the world to learn more about this great company with a 50-year history.
Servis is a success story that would not be possible without the contribution of our customers and dedicated employees who have shared our incredible journey this far. We look forward to continuing to serve and engage with them as well as other stakeholders in the future.
Servis is a family of 12000 proud employees across Pakistan today – fulfilling Servis’s brand promise of top-quality products for local as well as international customers.
Thank you for taking the time to visit the Servis Tyres website.
Mr. Arif Saeed – CEO
Group Overview
At Servis Group, we believe that businesses hold a distinct responsibility to contribute to the economic growth and socio-national progress of the countries they operate in. Our core philosophy is built on the belief that major business organisations like ours are pivotal in shaping a nation’s future. With a broad portfolio spanning diverse industries, our commitment to expansion and innovation continuously drives us to create jobs, nurture talent, and improve Pakistan’s access to global markets. Each new business venture we undertake strengthens the nation’s economic foundation, uplifts society, and underscores our dedication to achieving excellence. For us, growth isn’t merely about reaching new markets—it’s about creating a lasting legacy and having a profound impact on Pakistan’s economic landscape.
Servis Group: A Leading Business Enterprise in Pakistan
As one of Pakistan’s foremost business enterprises, Servis Group has cemented its position at the forefront of the tyre and footwear manufacturing sectors. With a diversified portfolio, we operate numerous production units that adhere to the highest standards of excellence. Our skilled workforce of over 12,000 employees drives our success, ensuring innovation, quality, and client satisfaction across both national and global markets. As the country’s leading tyre and footwear exporter, we take pride in our role as an industry leader, elevating Pakistan’s reputation in the international arena.
About Servis Tyres
Our Divisions and Companies
Service Industries Limited (SIL)
Service Industries Limited (SIL), the holding company of Servis Group, oversees our diverse operations across various sectors. SIL provides strategic direction and ensures that each of our divisions operates at the highest level, maintaining leadership in their respective fields.
Service Retail (Private) Limited (SRPL)
Service Retail (Private) Limited operates a vast network of Servis Shoe outlets across Pakistan, offering a wide range of footwear options known for their quality, style, and affordability. SRPL continues to uphold the Servis Group’s legacy of providing exceptional value to local customers through an extensive retail presence.
Service Global Footwear Limited (SGFL)
A major exporter of high-quality footwear to international markets, SGFL capitalises on the Group’s manufacturing expertise to meet global standards, enhancing Pakistan’s presence in the global footwear market and contributing to the country’s economic growth through international trade.
Service Tyres (Private) Limited (STPL)
As Pakistan’s largest manufacturer of tyres, tubes, and auto spare parts, with over five decades of experience, STPL is a name synonymous with quality and innovation. Our state-of-the-art production facilities in Gujrat allow us to produce products that meet both domestic demand and international standards. With a legacy of excellence, we are the largest tyre exporter of Pakistan serving markets across Europe, the Middle East, South America, Africa, Asia, and the Far East, and generating annual revenues of approximately PKR 45 billion.
Service Long March Tyres (Private) Limited (SLM)
SLM specialises in producing Truck and Bus Radial (TBR) tyres. With innovative designs and engineering excellence, we meet the unique demands of the heavy vehicle industry while ensuring the highest quality, durability, and safety.
Strategic Intent
- Evaluate the rationale of tyre usage in remote, rural, and urban areas.
- Develop management policies and operational procedures for distributors and stores.
- Formulate policies and procedures for sourcing of raw material with a responsible view towards the environment.
- Contribute towards discharging its corporate social responsibilities.
- Motivate associates and shareholders through increased business values.
- Continuously improve and innovate product range to surpass the limit of customers’ expectations.
Awards/Certifications
At Servis, we are proud to share our awards and achievements which include winning PSX Top 25 Companies Award consecutively for the years 2014-2015.
Our undaunted commitment towards quality combined with state-of-the-art production facilities has enabled Servis to achieve certifications from DOT-USA, SNI-Indonesia, BIS-India, In Metro Brazil, and the VCA United Kingdom.
We are also ISO 9001-2008 and ISO/IEC 17025 ACCREDITED. Our tireless efforts to provide the best quality in the market and developing the sector through innovation allows us to give the best customer experience.
A Legacy of Excellence and Leadership
Servis Group’s diverse portfolio reflects our commitment not only enhance our competitive edge but also uplift Pakistan’s economy. Each of our business ventures is a testament to our enduring legacy as one of Pakistan’s most respected and successful business conglomerates.
As we continue to grow and diversify, we remain committed to contributing to Pakistan’s economic development and social progress. We measure our success not just in financial terms, but in the lasting contribution to the economy. We believe that our continued success is not only a reflection of our dedication to excellence but also a responsibility to the communities we serve. By empowering our employees, supporting local industries, and advancing global trade, we are building a foundation for a brighter, more prosperous future for Pakistan enhancing its position on the global stage.
Our Vision
To become a global, world class and diversified company which leverages its brands and its people.
Our Mission
- To be a result oriented and profitable company by consistently improving market share, quality, diversity, availability, presentation, reliability and customer acceptance.
- To emerge as a growth oriented company that ensures optimum return and value addition to its shareholders.
- To ensure cost consciousness in decision making and operations without compromising the commitment to quality.
- To create an efficient resource management and conducive business environment. Evolving an effective leadership by creating a highly professional and motivated management team fully equipped to meet any challenge.
- To keep abreast with modern technology and designs to optimize production and enhance brand image to attain international recognition for the company’s products.
- To set up highly ethical business standards and be a good corporate citizen, contributing towards the development of the national economy and assisting charitable causes.
- To adopt appropriate safety rules and environment friendly policies.
Our History
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1941
They started with manufacturing handbags and sports goods at a small scale in Lahore. Initially, the target market was limited to Lahore and surrounding areas but as the demand increased, the supply spread beyond borders throughout India.
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1954
A shoe manufacturing plant was set up in the industrial area of Gulberg, Lahore, with a plan to manufacture a variety of shoes. But due to the environmental concerns for the increasing urban population, the plant was later shifted to Gujrat.
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1958
Service Sales Corporation (Pvt.) Ltd. (SSC), the group’s marketing company was established. Humility, fairness and respect have been the core values among the founders that led the company towards phenomenal success over the years.
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1968
The production side of the company flourished into Service Industries Limited (SIL) having world-class shoes, tyres, and tubes manufacturing facilities in Gujrat and Muridke. SIL went public in 1968.
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2005
Service Industries Limited launched a domestic pharmacy chain called Servaid. Currently, with 24 outlets across Punjab, Servaid is serving 10,000 customers per day
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2013
SSC is the largest retailer and distributor of footwear in Pakistan with 400 plus stores and 20,000 dealers, both domestic and international – a humble venture of friends that grew into a group that makes a difference in millions of lives every day.
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2017
Servis Tyres is the market leader in bicycle, motorcycle and three-wheelers. Servis entered the tractor tyre market in 2017 by launching a dedicated line of Servis Tractor Tyres.
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2020
Service Industries took a huge leap and announced a joint venture agreement company “Service Long March Tyres (Pvt) Ltd” in collaboration with Chaoyang Long March Tire Company of China. They collectively plan to make a long-term equity investment of approximately $30.6 million within three years subject to regulatory approvals. Together, they plan to manufacture Pakistan’s first truck and bus radial tyres.
